The Ministry of resorts of Crimea razrabataet program to attract tourists in the off season

55 travel agents, representing the travel agencies from different cities of Ukraine, Russia, Belarus, Baltic States and Uzbekistan, took part in a promotional tour of the Crimea, reports Resort and Information Centre of the ARC.

As part of the tour managers have visited hotels and motels from Kerch to Evpatoria.

As a result of promotions by the representatives of tourist business have discussed prospects of development of resort and recreational potential of the Crimean peninsula. In particular, during a meeting with First Deputy Minister of Resorts and Tourism of Crimea, Alexander Lie, most travel agents have indicated the need to improve transport links. "We need to develop transport infrastructure. In comparison with other resorts in the Crimea is difficult to reach. Developed transport was for such resorts as Turkey, Croatia is the key to success, - the travel agents. - For example, in the Luhansk and Lviv airport is much easier to get to Turkey and other foreign resorts than in the Crimea. "

managers noted that the Black Sea resorts are often more advanced means of transport than the Crimea, which makes the competitiveness of the Crimean peninsula less attractive.

In addition, the promotions deem it necessary to organize training courses for travel agents to effectively sell tours to the Crimea, especially in the off-season. "I am 10 years of selling the Crimea, and all these years of selling this area as a beach resort. I know that you have many resorts that offer high-quality treatment. But this particular industry, in the knowledge that we are not strong. Easier for us to talk about Morshyn or Truskavets, because everyone is immediately clear that we are talking about treating water. Crimea is often associated with beachfront resort, "- said the travel agent from Cherkassy Olga Andrienko.

Travel industry representatives also noted that the successful development of the Crimean resort in the off-season to offer competitive prices on vacation. "On the other resorts in the off-season prices are much lower. This is a strategic policy ", - said the travel agent from Belarus.

Travel agents also believe that for the active promotion of the Crimea in the spring-autumn period, except for spa treatments to develop the entertainment industry, including animation programs, etc.

In turn, A. Liev added that such meetings on the basis of promotional tours in Crimea can not only hear the views from the side, but also to understand what the requirements put forward expert community, through travel agents. "These tours are held regularly in the Crimea. We have already met with 500 travel agents from different regions. The main issue we are discussing - that we should do and what product you need to create to the Crimean direction actively sold in September, October and November, starting this year ", - A. Liev addressed to managers.

First deputy minister also said that Minkurortov developing a program to attract tourists to the Crimea in the off-season, which will be presented to the public in the near future.